Sentrada · Crafted physical outreach

Name your dream accounts. We'll put something on their desk they've never seen before.

The formats

The Front Page

A newspaper front page, written and designed for one person. Their company, their market, the story they are living right now, turned into news. Every fact is real, sourced, and verified. The recipient opens it and sees their own world on the front page, reported with the kind of detail that makes them wonder who wrote it.

Best when you want to demonstrate serious research and make the recipient feel impossible to overlook.

The Crossword

A full crossword puzzle built entirely around one recipient. Every answer comes from their company, their role, their market. The clues are all researched facts, ranging from straightforward to insider knowledge. One clue is deliberately difficult enough that they're unlikely to solve it without a hint from the sender. It gets picked up, passed around, revisited, and talked about. Before long, the whole office knows who sent it.

Best when you want to stay on someone's desk and give them a reason to contact the sender.

The Email

A cold email, but make it huge and deliver it to their desk. It looks exactly like a Gmail screenshot: toolbar, subject line, sender row, body, signature. The email itself is sincere, well-researched, well-written. Then the P.S. at the bottom says: "Yes, I printed an email at A2 and had it delivered to your desk." Everyone in B2B knows the problem. Nobody reads cold emails. This is the answer to that, made physical: the email they would have scrolled past, now standing on their desk, impossible to ignore.

Best when you want the format to make the point for you. Sometimes the only way to get someone to read your email is to take it out of their inbox.

Each piece is researched and crafted from scratch, printed at A2 on foam core, and delivered directly to one person's desk.

Cold outreach has exploded.
Response rates have collapsed.
We fix that.

I read Stu Heinecke's How to Get a Meeting with Anyone nine years ago and have been practising Contact Marketing ever since. Heinecke documented response rates on personalised cartoons of between 30 and 100 per cent. Nothing in digital outbound comes close.

The accounts your SDRs can't crack by email. The senior buyers who own the budget and the mandate. The meetings that turn into real pipeline, not another mid-level conversation that goes nowhere. That is what physical outreach unlocks.

Physical mail still beats email by roughly 36 to 1 on response rates. The maths is not subtle.

Let's talk

Nine years of Contact Marketing and enterprise outbound. I have personally engaged the CEOs of the companies below through cold outreach. I run Trajectory, a B2B outbound consultancy, from Lisbon, alongside Sentrada.

CEOs I have personally engaged through cold outreach.

Enterprise pipeline is hard to control. It depends on inbound, events, and whether the right person happens to open the right email on the right day. Physical outreach changes that. A repeatable way to start senior conversations on your terms, with the accounts that matter most, whenever you need to.

Founding pilot · One of five

Name your 20 dream accounts. We'll put something on their desk they've never seen before.

£5,000. First 5 Sentrada clients only.

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