Sentrada · Crafted physical outreach

Name your dream accounts. We'll put something on their desk they've never seen before.

So far, 40% of the executives who received a Sentrada piece replied.

Cold outreach has exploded.
Response rates have collapsed.
We fix that.

Your emails compete with five hundred others, and across 7.5 million cold emails sent in 2025, the average reply rate was 0.45% (Belkins, 2026 study). A crafted physical piece doesn't compete with anything.

The first campaign

40%

8 of 20 VC partners, June 2026

In June we shipped the first Sentrada campaign: twenty one-of-one pieces, each delivered to the desk of a VC partner. Eight replied inside the first week. A 40% response rate, from people who see more pitches than almost anyone alive. If it lands with them, it lands with your accounts.

"Received the newsprint art today. It is pretty cool. Going up on our walls."

Founder, London VC

"A really novel and interesting way to get my attention."

GM, leading B2B SaaS company

"Thanks for the eye-catching campaign, very clever."

Partner, London VC

Campaign two, July 2026. We ran Sentrada on our own dream list: ten pieces, three formats, senior revenue and marketing leaders. Four replied inside the first week. Different sender, different audience, same response rate.

The formats

The Front Page

A newspaper front page, written and designed for one person. Their company, their market, the story they are living right now, turned into news. Every fact is real, sourced, and verified. The recipient opens it and sees their own world on the front page, reported with the kind of detail that makes them wonder who wrote it.

Best when you want to demonstrate serious research and make the recipient feel impossible to overlook.

The Crossword

A full crossword puzzle built entirely around one recipient. Every answer comes from their company, their role, their market. The clues are all researched facts, ranging from straightforward to insider knowledge. One clue is deliberately difficult enough that they're unlikely to solve it without a hint from the sender. It gets picked up, passed around, revisited, and talked about. Before long, the whole office knows who sent it.

Best when you want to stay on someone's desk and give them a reason to contact the sender.

The Email

A cold email, but make it huge and deliver it to their desk. It looks exactly like a Gmail screenshot: toolbar, subject line, sender row, body, signature. The email itself is sincere, well-researched, well-written. Then the P.S. at the bottom says: "Yes, I printed an email at A2 and had it delivered to your desk." Everyone in B2B knows the problem. Nobody reads cold emails. This is the answer to that, made physical: the email they would have scrolled past, now standing on their desk, impossible to ignore.

Best when you want the format to make the point for you. Sometimes the only way to get someone to read your email is to take it out of their inbox.

Each piece is researched and crafted from scratch, printed at A2, mounted rigid, and delivered directly to one person's desk.

The accounts your SDRs can't crack by email. The senior buyers who own the budget and the mandate. The meetings that turn into real pipeline, not another mid-level conversation that goes nowhere. That is what physical outreach unlocks.

Enterprise pipeline is hard to control. It depends on inbound, events, and whether the right person happens to open the right email on the right day. Physical outreach changes that. A repeatable way to start senior conversations on your terms, with the accounts that matter most, whenever you need to.

Let's talk

Ten years of enterprise outbound and crafted physical pieces. I have personally engaged the CEOs of the companies below through cold outreach. I read Stu Heinecke's How to Get a Meeting with Anyone a decade ago, and Sentrada is what ten years of practising that idea turned into. I run Trajectory, a B2B outbound consultancy, from Lisbon, alongside Sentrada.

CEOs I have personally engaged through cold outreach.

Founding pilot

Name your 20 dream accounts. We'll put something on their desk they've never seen before.

£5,000 for 20 pieces. The founding rate.

Built for B2B companies selling high-value deals to named accounts.

If fewer than 10% of delivered pieces reply within 30 days, we research, build and send another batch for free.

Pieces land three to four weeks from contract signature.

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